Job Description
Drive the implementation of the marketing strategy for the company in line with objectives. Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval. Lead responsibility for brand management and corporate identity. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Develop new brand communication in close liaison with Group Marketing. Ensure the company Advertising and Promotion Policy & Budgets are adhered to. After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives. Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities. Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions. Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action. Plan and execute the Marketing Operations under strict Budgetary Controls. Drive innovation agenda based on changing consumer trends & agreed long-term plans. Work closely with design agencies and assisting with new product launch.
How to Apply
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