Channel Development Manager at National Breweries Plc

Job Description

National Breweries Plc is Zambia’s leading producer and distributor of Traditional African Beer. Our affiliation to Delta Beverages gives our employees a sense of pride and that of belonging to one of the biggest international brewing companies in the world. The Company offers opportunities for all to learn develop and grow, whilst offering challenging career opportunities for lateral or vertical advancement.

POSITION : CHANNEL DEVELOPMENT MANAGER

CONTRACT : PERMANENT
LOCATION : LUSAKA
REPORTS TO : COMMERCIAL EXECUTIVE

Key Responsibilities

• Develop appropriate Tailored Service Packages (TSP’s) and Occasion based marketing (OBM) programmes that fit and are appropriate to agreed channel strategies including special events, Refrigeration, merchandising, category management, signage and promotions.
• Develop Below the line (BTL) activities for Sorghum sponsorship programmes for the region.
• Support the formulation of Sorghum Business plan / Sales & Distribution plan and develop frameworks that will drive its implementation.
• Evaluates all relevant business channels, analyzes channel trends and recommends strategies for channel growth.
• Monitors national customer and channel sales trend and explores means of accelerating sales and profit growth of the Sorghum Beverage.
• Develops, nurtures and maintains effective working relations with national and regional key account customers.
• Prepares, negotiates and effects annual customer business plans.
• Initiates as necessary, any market research projects to obtain accurate and up-to-date information on market shares of the organization’s brands, competitor activities, consumer trends, demographics etc in various channels.
• Tracks and influences service delivery as measured by quarterly customer tracking instruments.
• Prepares controls and monitors the channel development budget.
• Assists in ensuring that National Account payments are made on time through liaison with head offices of the various National Accounts

Minimum Requirements

• Degree in Business Administration/Studies or B.Comm, with at least 4 years in the marketing field, 2 of which should be of proven practical experience in sales.
• Very good negotiating skills.
• Ability to work with and manage multi-functional teams
• Process and project management ability and skills
• Incumbent should have a clear knowledge of the retail and wholesale trade, discounting and promotional procedures and practices.
• Proficient in MS Office (Excel, Word, PowerPoint).
• A Member of the Zambia Institute of marketing

How to Apply

Submit your application and CV no later than the 17th of April 2026 to: Use the position as the email subject and submit all documents as one PDF. Only shortlisted candidates will be contacted.