Content Growth Lead

Job Description

Mission of the role

To drive the growth, energy, and evolution of Cape Town Magazine.com’s content by generating, shaping, and executing ideas that resonate deeply with audiences and perform across digital platforms, while inspiring the team through action and creative momentum.

You are the ideas and growth engine of the content team - constantly identifying opportunities, formats, and executing on stories - copy, video and any channel - that can unlock audience engagement, reach, and relevance into a broader space through curiosity.

You live in the digital world and dream through execution when you’re in the real world - understanding what people are watching, sharing, saving, and responding to - and translate that into clear, executable content ideas that hit home.

You don’t just come up with smart ideas; you drive them to life. You move quickly from concept to execution, working hands-on and alongside the team and contributors to make things happen.

You inspire and grow the team through doing, pulling people into projects, showing new ways of working, and building confidence through shared execution and experimentation, rather than formal coaching.

You play a key role in shaping the future of Cape Town Magazine.com by helping us evolve how we tell stories, how we show up on platforms, and how we grow our audience.

You love a challenge and opportunity to build, experiment, and create something meaningful - contributing to a body of work that expands our reach, sharpens our voice, and unlocks new audiences.

Outcomes of the role – what success looks like

• Audience growth through content ideas and formats and experimentation Consistently generate content ideas that drive: Curiosity and connection  Readership growth Social engagement Shareability and reach Identify trends, formats, and opportunities that can unlock growth across: A wide diversity of people  Website Social platforms Emerging channels Ensure a steady flow of relevant, fresh, and high-potential content ideas
• Content that resonates across formats and platforms Deliver (create, commission, edit) high-quality storytelling, resonant content across formats, including: Features Social content (e.g. reels, posts) Campaign content Commission and brief the internal team, freelancers, and contributors to produce content Ensure all content - whether created or commissioned - is clear, engaging, and aligned with Cape Town Magazine.com’s standards and audience expectations Shape and refine content hooks so that they are ready for final editorial polish by the managing editor. Think in: Titles tags. Angles. Post copy. Calls to action.
• Growing pillars for locals to love and live by  Take ownership of key Cape Town Magazine.com content pillars across a wide variety of channels, including: Communities: IG weekend takeover programme, consumer newsletter Editorial pillars  Drive the growth, relevance, and performance of these (and new) pillars over time Continuously evolve these pillars by: Improving formats Strengthening content angles Increasing audience engagement and reach Ensure each pillar: Thrives with clear content direction Can rely on smart and consistent output Sees growth through strong visible resonance with the target audience
• Ideas consistently move from concept to execution through clear content planning Distil ideas (your own and others’) into clear, structured, and actionable content plans Balance long-term planning with fast, reactive content opportunities Pitch content plans for sign-off and drive them into execution across the team Ensure ideas move efficiently from concept to published content Maintain a strong pipeline of content ideas across different seasons

How to Apply

To apply, please send your CV and a cover letter to [insert email].