CSP Lead - Unilever Ghana

Job Description

At Unilever, we are driven by purpose and innovation — creating impact that helps our business grow and makes a difference.

We’re looking for a CSP Lead who is passionate about delivering shopper?focused, data?driven plans. This role is accountable for shaping channel strategy from a trade perspective, ensuring strong alignment with Brand and Category priorities to drive turnover, brand penetration, and profitable growth.

You will provide data-driven insight from channel (& category) perspectives to key stakeholders for decision-making to drive increased brand penetration and profitable sales volume with the customer.

Key Responsibilities

• Development & Execution of Channel & Category Strategy to deliver target for the year.
• Deliver the levers of NRM & Trade Investments for CD/Category Teams.
• Represent Customer & Channel in S&OP and BT.

Innovation Project Management

Responsible for bringing on strong customer input early in the funnel.

Acts as the voice of the customer in the market deployment decisions.

Ensures trade launch plans are optimal and that customer issues and opportunities are addressed.

Manages delivery of customer objectives: distribution, pricing, assortment, merchandising on and off shelf etc

Lead Consolidated CD input into Sales & Operations Planning

Own and drive CD business performance in the month and quarter.

Be the voice of the Customer, shopper in S&OP by bringing into the process the external driver & Insight’s to enable effective business forecasting and decision.

Leverage key CMI insights into building robust demand for the Quarter.

Lead the regional consolidated input into the S&OP process and own the output.

Integrated Business Plan (Channel and Category Development)

Represent and be an integral part of brand community by providing customer, channel lens to brand jobs to be done.

Responsible for input into innovation/renovation business cases (e.g., pack size by channel, pricing, distribution & trade margins, CATMAN).

Lead the review of in year CD IBP Process across the sub-functions as input into the Category think big think tight sessions.

Category Profit-Max the Mix (Net Revenue Management)

Accelerate profitable growth for Unilever and customer through max the mix by proactively driving the right mix at pack and sku level.

Lead the conversation on trade investment behind the brands or portfolios to deliver the future Profit growth. I.e., promos spend to drive premium mix

Develop the right channel specific strategy that enable availability (WD/Regional execution/New Channel development), assortment (Facings/Secondary Placement/Channel customization).

Ensure optimal management and proper allocation of trade marketing investment in line with shopper and channel requirements.

Category Leadership (Channel strategies/ Blueprints/ Standardization)

Develop a compelling Channel strategy (planogram) across ecommerce, omni-channel, and traditional channels by geography to unlock our brands growth in-store/ online.

Responsible for driving the shift from channels of today to channels of the future being clear on shopper missions, channel contributions, where to play and how to win.

Input into the creation of the various channel’s blueprints based on the channel strategies to help unlock the growth across t

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