Sales and Marketing Manager (Manufacturing - Building Materials)

Job Description

We are seeking a detail-oriented and proactive Sales and Marketing Lead who will play a vital role in driving business growth by developing and executing strategic sales and marketing initiatives within the Manufacturing - building materials sector. The role focuses on generating leads, securing projects, strengthening brand visibility, managing client relationships, and positioning the company competitively in the construction and infrastructure market.

Key Responsibilities:

• Develop and implement sales strategies to achieve revenue and project acquisition targets.
• Identify and pursue new business opportunities with contractors, developers, and corporate clients.
• Prepare and submit quotations, proposals, and tenders for construction-related projects.
• Build and maintain a strong sales pipeline for ongoing and upcoming projects.
• Develop and execute marketing plans aligned with company growth objectives.
• Promote the company’s construction products and services through digital and traditional marketing channels.
• Oversee company website, social media platforms, and marketing materials (brochures, catalogs, project portfolios).
• Coordinate with the marketing department on marketing campaigns, site branding, and project promotions.
• Establish and maintain relationships with contractors, architects, engineers, consultants, and developers.
• Handle key accounts and ensure high levels of client satisfaction and retention.
• Respond to client inquiries, follow up on leads, and manage after-sales engagement.
• Conduct market research to identify industry trends, competitor activities, and emerging opportunities in the construction sector.
• Monitor pricing trends, market demand, and project pipelines.
• Provide strategic insights to management for business expansion and market positioning.
• Identify relevant tenders and project opportunities.
• Coordinate preparation of technical and commercial proposals.
• Liaise with technical, procurement, and finance teams during bid preparation.
• Ensure timely submission of bids and compliance with tender requirements.
• Lead and supervise the sales and marketing team.
• Set KPIs and monitor team performance against targets.
• Provide mentorship, training, and guidance to junior sales and marketing staff.
• Collaborate with operations, production, and technical teams to ensure project alignment.

Minimum Qualifications:

• Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or related field.
• Strong understanding of Manufacturing - building materials and market dynamics is an added advantage.

Requirements:

• 8 years’ and above experience in marketing, training, or a related role.
• Strong negotiation and business development skills
• Strategic planning and market analysis
• Excellent communication and presentation skills
• Client relationship management
• Leadership and team management
• Results-driven and target-oriented mindset

How to Apply:

If you meet the above qualifications and industry knowledge, we invite you to apply. Send your CV and cover letter to careers@orchidhr.co.ke with the subject line: “Sales and Marketing Manager”.