Sales Manager

Job Description

The Sales Manager will be responsible for driving commercial revenue across all FUFA properties by converting structured commercial offerings into signed partnerships and income. The role leads the sales function, manages pipeline performance, and ensures consistent conversion of opportunities into revenue, in line with FUFA’s commercial strategy and pricing frameworks.

Key Duties and Responsibilities

• Revenue delivery
• Own and deliver sales targets across all commercial categories
• Drive revenue generation from teams, competitions, media, merchandise, and hospitality
• Ensure consistent conversion of pipeline into closed deals
• Pipeline management
• Build and maintain a structured and active sales pipeline
• Track opportunities from lead to closure with clear visibility
• Maintain discipline in forecasting, reporting, and deal tracking
• Sales strategy & execution
• Develop sales approaches aligned to available products and inventory
• Translate commercial offerings into compelling proposals
• Identify and prioritise high-value opportunities and sectors
• Negotiation & deal closure
• Lead negotiations and close partnerships within defined pricing guardrails
• Ensure all deals are commercially sound and aligned to FUFA frameworks
• Escalate exceptions or deviations for approval
• Team leadership
• Manage and guide Sales Officers across categories
• Set targets, monitor performance, and ensure accountability
• Build a results-driven and disciplined sales culture
• Cross-functional alignment
• Work with Business Development to ensure products are market-ready
• Align with Brand and Activations teams to ensure delivery capability
• Ensure smooth transition from sale to execution and fulfilment

Qualifications, Skills and Experience

• Bachelor’s degree in Marketing, Business Administration, Commerce, or related field
• CIM qualification (Diploma or above) is a strong advantage
• 7-10 years’ experience in sales, partnerships, or commercial roles
• Proven track record of delivering revenue targets and closing deals
• Experience managing pipelines, key accounts, and sales teams
• Experience in sports, media, or advertising is an added advantage

Personal Attributes

• Strong commercial drive and results orientation
• Confident and persuasive negotiator
• Disciplined in pipeline management and reporting
• Resilient and persistent in closing opportunities
• Strong leadership and team management capability
• Market-aware and opportunity-focused
• Accountable for revenue outcomes

How to Apply

Send CV with a Cover Letter and 3 References to: [[email protected]]