Brand Manager (Redbat)

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.
<p>&nbsp;</p><ul><li>Bachelor's degree in Marketing, Brand Management, Business or a related field</li><li>5+ years' brand management experience, ideally on an own or private-label brand in retail or fashion</li><li>Proven experience building a brand from strategy through to campaign execution</li><li>Experience leading campaign shoots, creative agencies and content production</li><li>Experience managing marketing budgets and reporting on ROI</li><li>Experience in youth fashion, streetwear or lifestyle brands will be advantageous</li></ul><p>&nbsp;</p><p><strong>Skills</strong></p><ul><li>Brand strategy, positioning and brand architecture across sub-brands</li><li>Creative direction: the ability to write sharp briefs and critique creative work</li><li>Consumer insight and data analysis</li><li>Content, social media and omnichannel campaign planning</li><li>Budget management and ROI reporting</li><li>Project management across weekly content cycles and seasonal range drops</li><li>Stakeholder management with Buying, Design, Planning and Digital&nbsp;</li><li><p>Clear written and verbal communication and presentation skills</p><p>&nbsp;</p></li></ul><p><strong>Behaviours</strong></p><ul><li>Develops plans and prioritises initiatives that align to the organisational goals and objectives</li><li>Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation</li><li>Applies market and business insights in order to drive organisational objectives</li><li>Develops plans and prioritises initiatives that align to the organisational goals and objectives</li><li>Relationship builder who earns the trust of partners and internal teams</li><li>Commercially minded: links every marketing activity to sales and brand growth</li><li>Resilient and adaptable under tight launch timelines and shifting priorities</li><li>Effectively considers the diverse needs of various stakeholders</li></ul><p>&nbsp;</p><p>&nbsp;</p><p><span data-teams="true" style="font-size: inherit;"><strong>Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.</strong></span></p><ul><li>Drive brand growth and strengthen the market positioning of Redbat, Redbat Classics and Redbat Athletics within Sportscene</li><li>Shape and communicate the long-term Redbat brand vision, strategy and positioning across all touchpoints</li><li>Analyse brand performance, customer insights, market trends and competitor activity to identify opportunities for growth and innovation</li><li>Translate brand strategy into seasonal marketing plans, campaigns and go-to-market plans for each range drop, working closely with Buying, Design and Planning</li><li>Lead creative development end to end: concepts, briefs, campaign shoots and approval of all Redbat creative</li><li>Own the Redbat content engine: weekly creative asset curation, omni and mailer assets, and social media planning</li><li>Brief and approve store VM and point-of-sale collateral for Redbat across the Sportscene store network</li><li>Brief and manage creative, production and design agencies, including project-based design work</li><li>Plan, commit and track the Redbat marketing budget monthly, and secure collaboration or partner funding where applicable</li><li>Manage Redbat collaborations and strategic brand partnerships</li><li>Protect Redbat brand guidelines, brand IP and the campaign archive</li><li>Monitor campaign performance and report on ROI, KPIs and brand health</li><li>Align internal stakeholders around Redbat's brand direction, priorities and execution plans</li><li>Stay ahead of youth culture, music, fashion and competitor movements to keep Redbat relevant</li></ul>