Manager - Digital Channels.Sales and Distribution

Main Purpose:

To develop, manage, and optimize MTN’s distribution and partner ecosystem by creating sustainable channel growth opportunities, expanding market reach, strengthening channel partner capability, and driving revenue growth through effective channel development strategies, route-to-market optimization, and strategic stakeholder management. The role is responsible for identifying new channel opportunities, enhancing existing channel performance, and ensuring channels effectively support subscriber growth, product penetration, customer acquisition, and commercial excellence.

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Manager – Digital Channels

Reports to: Senior Manager – Digital Transformation

No. of Vacancies: 1

Main Job Functions:

KPA 1: Channel Strategy Development

Key Activities

• Develop and implement channel development strategies aligned to commercial objectives.
• Identify and evaluate new routes to market and channel opportunities.
• Design channel expansion initiatives aimed at increasing market penetration.
• Support channel transformation programs that improve efficiency and effectiveness.
• Develop annual and quarterly channel business plans.

Key Deliverables

• Channel growth strategy.
• Channel expansion plans.
• Market penetration initiatives.
• Channel business plans.

KPA 2: Channel Partner Management

Key Activities

• Establish and manage relationships with distributors, dealers, aggregators, agents, resellers, and strategic partners.
• Negotiate commercial agreements and performance commitments.
• Conduct regular business reviews with channel partners.
• Monitor partner performance against agreed KPIs.
• Resolve channel-related issues and escalations.

Key Deliverables

• Increased partner productivity.
• Strong stakeholder relationships.
• Improved channel partner performance.
• Effective contract compliance.

KPA 3: Revenue Growth and Commercial Performance

Key Activities

• Deliver channel revenue, subscriber acquisition, and market share targets.
• Drive activation campaigns and sales acceleration initiatives.
• Monitor channel productivity and profitability.
• Develop incentive frameworks that improve channel performance.
• Support commercialization of new products and services.

Key Deliverables

• Revenue growth.
• Subscriber growth.
• Improved channel productivity.
• Commercial target achievement.

KPA 4: Market Expansion and Business Development

Key Activities

• Identify strategic growth opportunities across consumer and enterprise segments.
• Develop partnerships that unlock new revenue streams.
• Conduct market assessments and competitive analysis.
• Build business cases for channel investment opportunities.
• Lead execution of channel growth projects.

Key Deliverables

• New channel partnerships.
• New revenue streams.
• Market expansion initiatives.
• Sustainable growth opportunities.

KPA 5: Channel Operations and Governance