BUSINESS DEVELOPMENT EXECUTIVE

2. PURPOSE OF THE ROLE 

• Generate qualified leads and convert them into sustainable, profitable client relationships. 
• Achieve agreed sales targets through structured prospecting, follow-up and account development. 
• Match client needs with appropriate HR and workforce solutions. 
• Build a reliable sales pipeline and improve visibility of revenue opportunities. 
• Support client retention, repeat business and cross-selling across the company’s services. 

3. DUTIES AND RESPONSIBILITIES 

A. Prospecting and Lead Generation 

• Identify target organisations, decision-makers and potential clients through market research, referrals, networking and digital channels. 
• Conduct outbound calls, personalised emails and follow-ups to secure discovery meetings. 
• Maintain a prospect database and prioritise leads according to service needs, budget and readiness to buy. 

B. Client Needs Assessment and Solution Selling 

• Engage business owners, HR leaders, procurement teams and operational managers to understand their staffing and HR challenges. 
• Present relevant recruitment, outsourcing, payroll, advisory, training and HR technology services. 
• Coordinate technical input from HR consultants and service specialists when developing client solutions. 

C. Proposals Negotiation and Sales Conversion 

• Prepare accurate proposals, quotations, presentations and tender inputs using approved templates and pricing. 
• Explain service scope, deliverables, fees and commercial terms clearly; negotiate within delegated authority. 
• Manage opportunities from initial contact through proposal follow-up, objection handling and contract closure. 
• Obtain approval for discounts or non-standard terms and maintain complete records of client agreements. 

D. Account Development and Client Relationships 

• Maintain regular contact with assigned clients to identify emerging workforce needs and additional service opportunities. 
• Support renewals, referrals and cross-selling in coordination with account managers and delivery teams. 
• Escalate client concerns promptly and follow through on agreed actions. 
• Coordinate with Finance on invoice queries and payment follow-up for assigned accounts. 

E. Sales Reporting and Market Intelligence

• Keep CRM records current, including contacts, meeting notes, opportunity stages,values and next actions. 
• Prepare weekly and monthly reports on sales activity, pipeline, conversions, revenue and target achievement. 
• Track competitor activity, client feedback and market trends to inform sales priorities. 
• Monitor agreed indicators such as qualified leads, meetings, proposals, conversion rate, new accounts and collected revenue. 

F. Cross Functional Coordination and Client Onboarding 

• Coordinate complete handovers of signed business to recruitment, payroll,outsourcing, consulting or HR technology teams. 
• Share agreed scope, workforce requirements, timelines, pricing and client expectations before service commencement. 
• Work with Marketing on campaigns, events, webinars and lead follow-up. 
• Protect client information and make service commitments that have been confirmed by the responsible delivery team. 

4. QUALIFICATIONS 

• Bachelor’s degree or diploma in Business Administration, Marketing, Human Resource Management or a related field. 
• Minimum 2–3 years of experience in business development, B2B sales or selling professional services. 
• Demonstrated ability to generate leads, manage a sales pipeline and achieve sales targets. 
• Experience selling HR services, staffing, recruitment, outsourcing, payroll or HR technology is an added advantage. 

5. COMPETENCIES 

• Commercial awareness and results orientation: pursue viable opportunities, understand pricing and margin considerations, and take ownership of targets. 
• Client focus and relationship building: understand client needs and maintain professional, responsive engagement. 
• Communication and influence: explain service value clearly and engage decision-makers confidently. 
• Initiative and resilience: sustain prospecting activity, handle rejection and act on opportunities. 
• Planning and accountability: manage follow-ups, meet deadlines and maintain accurate sales records. 
• Integrity and collaboration: protect confidential information, represent services accurately and work constructively with delivery teams.