Team Lead - Digital Marketing and Communications.Commercial
MTN
Job Description
<p style="line-height:normal;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;"><strong>Job Title:</strong> Lead, Digital Marketing & Communications</span></span></p><p style="line-height:normal;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;"><strong>Company:</strong> MoMo Payment Service Bank</span></span></p><p style="line-height:normal;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;"><strong>Job Summary</strong></span></span></p><p style="line-height:normal;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;">MoMo PSB is seeking a highly skilled Lead, Digital Marketing & Communications who will be responsible for shaping and amplifying the brand’s voice across digital channels, building vibrant communities, and driving powerful storytelling that accelerates product adoption and brand love. A suitable candidate is one who sets the content and communications agenda for the organization and builds a digital-first brand that resonates deeply with customers.</span></span></p><p style="line-height:normal;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;"><strong>Key Responsibilities </strong></span></span></p><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Content & Storytelling Leadership</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Develop and own a fit for market content framework built on narratives, storytelling, archetypes, and psychological triggers.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Lead the creation of high-impact content: campaigns, product explainers, community stories, brand assets, thought-leadership.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Drive consistent tone of voice, brand sentiment, and messaging architecture across channels.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Build a creator-style engine that produces snackable content, hero content, educational content, and culture-led content.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Translate products, data, and insights into powerful stories that drive growth and usage.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Digital Communications & Brand Narrative</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Define the brand’s digital narrative and communication strategy across platforms.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Ensure comms support product GTMs and brand goals.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Collaborate with PR for aligned messaging across earned, owned, shared, and paid media.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Champion sentiment analysis and protect the brand across digital ecosystems.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Social Media Leadership & Community Building</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Own social media end-to-end: strategy, editorial calendar, content, posting, storytelling, amplification, and engagement.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Build and scale MoMo communities (users, creators, merchants, agents, affiliates, youth).</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Deploy social listening and insight-driven responses to trends, culture, and customer sentiment.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Manage brand champions and stakeholders to drive advocacy and cultural relevance.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Elevate social into a performance-supporting funnel, working with the Growth Specialist for seamless paid–organic synergy.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Email, CRM & Lifecycle Communications</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Own content and messaging for all customer touchpoints including email, newsletters, push notifications, SMS, and in-app messages.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Build storytelling-driven lifecycle flows that support onboarding, activation, usage, education, and retention.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Collaborate with Growth/CVM for segmentation logic — but own the tone, voice, and creative quality</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Campaign Mapping & Creative Execution</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Lead digital creative development for campaigns (brand, product, performance support).</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Own campaign mapping—story arcs, messaging layers, creative frameworks, and mixed-media rollouts.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Work with brand, product, and growth teams to ensure clarity of message, audience segmentation, and excellence.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Ensure all campaigns integrate across ATL, digital, social, PR, field, and partnerships.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Mixed Media & Audience Mapping</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Build audience matrices for segments (youth, diaspora users, merchants, agents, salary earners, etc.).</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Create channel-specific content strategies based on audience behavior and platform psychology.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Drive mixed-media distribution strategies — combining video, text, GIFs, UGC, longform, shortform,and interactive content, and emerging formats.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Website Content Strategy & ASO Support</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Define web content structure, product narratives, and brand messaging for the website and landing pages.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Work with Growth & Performance on ranking, keyword alignment, and optimization of creative and messaging.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Ensure web and app store presence reflects brand tone, clarity, and storytelling.</span></span></li></ul><p><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;"><strong>Communications Governance & Internal Alignment</strong></span></span></p><ul style="list-style-type:disc;"><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Set standards for voice, tone, style guidelines, archetypes, and content principles.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Safeguard the integrity of MoMo’s communication ensuring all messaging aligns with the brand’s strategic direction.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Lead the development of a brand communication playbook, governance standards, and communication approval processes.</span></span></li><li style="tab-stops:list .5in;"><span style="font-family:"MTN Brighter Sans";"><span style="font-size:10.0pt;line-height:115%;">Support crisis communication and messaging alignment in sensitive situations.</span></span></li></ul><p style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;"><strong>Education and Experience </strong></span><span lang="EN-GB" style="font-size: 10pt;"><strong>Requirements</strong></span></span></p><ul style="list-style-type: disc;"><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Bachelor’s degree in marketing, Mass Communication, or a related field.</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">3 - 7 years’ experience in Digital Marketing, Marketing communications, Content Marketing, and related roles. Background in Fintech is an advantage.</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Strong portfolio showcasing past work done. - This is <strong>MANDATORY </strong>as applications without a link to portfolio will not be considered. </span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Exceptional storyteller and content architect</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Strong creative thinking with hands-on content creation skills</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Deep understanding of digital culture, platforms, formats, and creator economy</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Experience developing brand archetypes, tone of voice, and messaging systems</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Strong background in social media strategy, community building, and digital comms</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Skilled in narrative shaping, comms planning, and sentiment-driven engagement</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Experience with multi-format content (video, scriptwriting, carousels, blogs, UGC)</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Skilled in campaign mapping, cross-channel integration, and digital-first brand building</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Experience collaborating with media, PR, creative agencies, production, and influencers</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Deep grounding in consumer psychology, content psychology, and audience mapping</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Ability to translate user insights into content that drives emotion and action</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt;">Ability to run content calendars, production pipelines, and agile creative processes</span></span></li><li style="line-height: normal;"><span style="font-family: "MTN Brighter Sans";"><span style="font-size: 10pt; line-height: 115%;">Comfortable working fast, managing creators/agencies, and delivering consistently.</span></span><br><br><span style="font-family: "MTN Brighter Sans Light";"><i><span style="font-size: 10pt;">All job applications will be processed in line with the MoMo PSB Privacy notice. Please visit this link: </span></i></span><a target="_blank" rel="noopener noreferrer" href="https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fbit.ly%2Fmomo-priv-policy&data=05%7C02%7CGbolahan.Adeyemi%40mtn.com%7Cae145182d5db454465ed08dc8b956d87%7Cc9b9cb5036444db4a267fa84df2f4ceb%7C0%7C0%7C638538721135019338%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=oy%2FZpo2zLkxjw5W1A8wTJTgIq4lnXFfjdLPdt6l5Tfs%3D&reserved=0"><span style="font-family: "MTN Brighter Sans Light";"><i><span style="font-size: 10pt;">https://bit.ly/momo-priv-policy</span></i></span></a><span style="font-family: "MTN Brighter Sans Light";"><i><span style="font-size: 10pt;"> to access the privacy notice</span></i></span></li></ul>
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